My Dencowear

Privacy Policy

Effective Date

Jan 1st 2025

1. Who We Are

This Site is operated by Dencowear Ltd, 14 Buslingthorpe Green, Leeds, LS7 2HG, UK. We are the data controller for our own activities (e.g. customer service and fulfilment) and may act as a data processor when providing services on behalf of institutions such as Sheffield Hallam University.

2. Information We Collect

a) Device Information: Includes browser type, IP address, time zone, cookie data, and browsing activity.
 
 b) Order Information: Collected during checkout: name, billing/shipping address, payment details, email, phone number.
 
 c) Communication Data: Includes customer service interactions, contact forms, and emails.

3. How We Use Your Data

- To fulfil orders and provide services
 - To communicate with you
 - To detect fraud and maintain security
 - To improve the website and user experience
 - To send marketing (with consent or where permitted by law)

4. Legal Basis for Processing

We process your data based on:
 - Contractual necessity
 - Legal obligation
 - Legitimate interest
 - Consent

5. Sharing Your Data

We only share your data with trusted service providers including:
 - Shopify – e-commerce platform
 - Payment processors – e.g. PayPal, Stripe
 - Delivery companies – e.g. DPD, Royal Mail
 - Analytics providers – e.g. Google Analytics

6. Marketing Communications

We may send marketing via email/SMS with your consent or where legally permitted. You can opt out anytime via the unsubscribe link or by replying STOP to SMS.

7. Cookies and Tracking

We use cookies to enhance user experience. You can manage cookies through your browser. Learn more at www.allaboutcookies.org.

8. International Transfers

Your data may be stored or processed outside the UK/EEA with appropriate safeguards in place (e.g. Standard Contractual Clauses or adequacy decisions).

9. Data Retention

We retain order data for up to 12 months, unless otherwise required by law or requested by you.

10. Your Rights

If you're based in the UK or EU, you may have the right to:
 - Access your data
 - Correct or delete your data
 - Restrict or object to processing
 - Withdraw consent
 - Request data portability
 - Complain to the ICO
 Email info@dencowear.co.uk to make a request.

11. Data Security

We implement appropriate technical and organisational measures to keep your data secure, including encryption, firewalls, restricted access, and secure servers.

12. Updates to This Policy

We may update this Privacy Policy to reflect changes to legal or operational requirements. The latest version will always appear here with an updated “Effective Date.”

13. Contact Us

If you have any questions about this Privacy Policy or want to exercise your rights, please contact:
 
 Privacy Compliance Officer
 Dencowear Ltd
 14 Buslingthorpe Green, Leeds, LS7 2HG, UK
 info@dencowear.co.uk