Privacy Policy
Effective Date: March 2025
At DEN-CO-WEAR LIMITED ("we", "us", or "our"), we are committed to protecting your privacy and ensuring that your personal data is handled responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit or make a purchase through our ordering portal (the "Portal").
1. Personal Data We Collect
When you interact with our Portal, we may collect the following types of personal data:
a. Device Information
We automatically collect information about your device, including:
- Web browser type and version
- IP address
- Time zone
- Cookies installed on your device
- Browsing data (such as pages and products viewed, referral sources, and interactions)
b. Order Information
When you make or attempt to make a purchase, we collect:
- Your name
- Billing and delivery addresses
- Payment details (including credit or debit card information)
- Email address
- Telephone number
c. Additional Information
We may collect information through technologies such as:
- Cookies – Small data files stored on your device. For more details, please see our Cookie Policy.
- Log files – Records of actions on the Portal, including IP addresses, browser types, internet service providers, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels – Electronic files that help track browsing behaviour.
Collectively, we refer to this as “Personal Data”.
2. How We Use Your Personal Data
We use your Personal Data to:
- Process and fulfil orders, including payments, deliveries, and returns
- Communicate with you regarding orders or enquiries
- Detect and prevent fraud or other unlawful activity
- Comply with legal obligations
- Provide customer support and improve our services
- Send marketing communications, where you have opted in
Lawful Bases for Processing (UK GDPR/Data Protection Act 2018):
- Performance of a contract – Fulfilling your orders and services
- Legitimate interests – Operating and improving our business, and fraud prevention
- Consent – For sending marketing communications, where applicable
- Legal obligation – Compliance with laws and regulations
3. Sharing Your Personal Data
We may share your Personal Data with trusted third parties, including:
- Service providers – Such as payment processors, and delivery companies
- Analytics providers – Such as Google Analytics, to help us understand how the Portal is used and to improve your experience
- Marketing partners – For delivering relevant advertising, subject to your preferences
Legal Compliance & Protection:
We may disclose your Personal Data where required to:
- Comply with applicable laws or lawful requests (e.g., from regulators, courts, or law enforcement)
- Protect our legal rights, privacy, safety, or property
International Transfers:
If we transfer your Personal Data outside of the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:
- Approved Standard Contractual Clauses
- Transfers to countries with an adequacy decision from the UK Government or European Commission
4. Your Rights
Under UK data protection law, you have the following rights:
- Access – Request a copy of your Personal Data
- Rectification – Request that we correct inaccurate or incomplete data
- Erasure – Request deletion of your data (the "right to be forgotten"), subject to legal exceptions
- Restriction – Request restriction of processing under certain circumstances
- Data portability – Request your data in a commonly used electronic format
- Object – Object to processing based on legitimate interests or for direct marketing
- Withdraw consent – Where processing is based on your consent, you may withdraw it at any time
To exercise any of these rights, contact us using the details in Section 10. We aim to respond within one month.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk.
5. Data Retention
We retain your Personal Data only as long as necessary to:
- Fulfil the purposes outlined in this Privacy Policy
- Comply with legal, tax, or regulatory requirements
- Resolve disputes and enforce agreements
For example, we keep Order Information for at least six years in accordance with HMRC requirements unless you request its deletion, and such deletion is legally permissible.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, gather analytics, and deliver relevant advertising. You can manage your cookie preferences through your browser settings.
7. Marketing and Behavioural Advertising
With your consent (where required), we may send you marketing communications about our products and services.
You can opt out of receiving marketing communications by:
- Clicking the "unsubscribe" link in our emails
- Contacting us directly
You may also see personalised advertisements based on your browsing activity. To opt out of targeted advertising:
Alternatively, you can visit https://www.youronlinechoices.com/ to manage your advertising preferences.
8. Do Not Track Signals
Our Portal does not currently respond to "Do Not Track" signals. However, you can manage tracking preferences through your browser or by using the opt-out options listed above.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Any updates will be posted on this page, and where appropriate, notified to you by email.
We encourage you to review this Policy regularly to stay informed of how we protect your personal data.
10. Contact Us
If you have any questions, concerns, or wish to exercise your data protection rights, please contact:
DEN-CO-WEAR LIMITED
14 Buslingthorpe Green
Leeds
LS7 2HG
United Kingdom
Email: customerservices@dencowear.co.uk
Telephone: 0113 237 9010
Company Registration Number: 02134112
